We are a company that successfully deals with the wholesale of consumer goods. Dedicated work and faith in the quality of the products we offer, have over time secured us one of the leading positions in the region.

Our production and distribution is non-food oriented, and our portfolio consists of the world’s leading brands in their fields. We are the official dealers for WD-40, WUNDER-BAUM, STP, Armor All, KH-7, Nigrin, Unitec, Fischer, Osram, Telefunken and many other brands that you can find out about here on our site.

We have been present on the Croatian market for over 25 years, and the professional experience we have gained, the relationships with our growing partners and the detailed knowledge and monitoring of market trends and needs, have resulted in high quality of service that we are ready to provide at any time, with our business successes, but also numerous accolades to the profession.

In addition to the Republic of Croatia, we operate very successfully throughout the region, so you can look for us in the areas of Bosnia and Herzegovina, Slovenia, Serbia and Kosovo.


To be and remain a strong and reliable business partner to all clients and at the same time to offer end customers a wide range of quality products at affordable prices.


Develop business in all segments and ensure a strong presence in the international market in order to achieve high recognition of the Rox brand, as a quality and reliable wholesaler.


With the dedicated work of all employees, a modern warehouse, a flexible delivery system and the active engagement of our sales representatives, we can proudly say that our company's products are present throughout Southeastern Europe, with serious plans to further strengthen these positions and further expand. Excellent cooperation with all relevant national and international supermarkets, do-it-yourself centers and chains of gas stations and independent local dealers and specialized channels, ensures constant presence and easy accessibility of our products to end customers.


Our offer covers an extremely wide range of more than five thousand products. The basic categories are: car cosmetics, car accessories, cycling, toys, electronics, tools, household, personal care, seasonal programs, garden and food. Such a wide offer requires exceptional flexibility and adaptability to the constant market changes, keeping up with world and regional trends, as well as regular visits to relevant international fairs.


Efficient logistics and state-of-the-art order-picking solutions that are constantly in line with the latest world standards ensure us delivery within the shortest possible time. We deliver within 4.000 existing outlets within 24 to 48 hours, covering the entire territory of the Republic of Croatia and Slovenia.


Our modern distribution center of 7.000 square meters and 4.000 pallets is located in Zagreb and supplies the entire Republic of Croatia and Slovenia. Comprehensive and multifunctional software solutions enable us to integrate delivery and transportation management, so that all orders are settled on time and to the satisfaction of our customers.


Our HQ building is located at Slavonska avenija 100, and within there is an showroom measuring 700 square meters with over 5.000 different products. In addition to the regular and seasonal assortment, here we present new arrivals, promotional products and products available for special customer deliveries.



Rox d.o.o. was founded in 1992 in Zagreb. Initially, we were focused on the sale of fuel, and we developed the range of car accessories and car cosmetics as a natural sequence of interest and offered it at retail outlets of our gas stations, and even then through wholesale.



Reputable foreign companies have recognized us as the ideal partner for distribution of their goods at the very beginning, so in 1994 we took over an exclusive dealership for the famous German brands Nigrin, Unitec and Profex.



In June 1994, the first ROX-South gas station was opened on Slavonska avenue in Zagreb.



ROX becomes the official representative of WUNDER-BAUMĀ® products in Croatia!



Second ROX - North gas station opened in Zagreb, on Slavonska avenue.



ROX becomes the exclusive distributor of Armor All and STP products in Croatia!