Redken is an American haircare brand owned by the L’Oréal Group under its Professional Products Division.

The company was founded in 1960 by Jheri Redding and Paula Kent, which is where the name “Red-ken” comes from.

Redken was a pioneer of the “Scientific Approach to Beauty” and revolutionized the professional salon business by introducing the concept of protein reconstruction and developing new protein-based products, which they patented. Our founder, Paula Kent, transformed the professional haircare industry for both stylists and clients.