New visual identity

8. March 2018.

It has been 25 years since the ROX Company was established.

In those 25 years of successful business, the ROX Company has grown in every aspect of operation, uniqueness and market presence. New decades bring new challenges and obstacles, new technologies are making the impossible possible and new generations redefine trade as we know it. Due to its flexibility and vision, the ROX Company transforms these challenges into its strength.

We have adapted to times and space; efforts of our devoted staff, and our visual identity adapted as well. Our new, modern logo is a cherry on top of all those changes.

The new logo accompanies the new design and the new slogan - RELIABLY EXCELLENT. The slogan relies upon the basic company values, identified by the company and recognized by our business partners.

The “Reliably Excellent” slogan put focus on the value of reliability, since trust is the foundation of a successful partnership, while the value of excellence concerns modern, standardized, and successful business operations that characterize ROX as a top brand distributor.

We can discuss whether a quarter of a century is long enough, but let’s just say that this is only our first 25 years!

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